Our Story

What is LiveIt!LIVE all about? Growing live music everywhere.

Live music is increasingly rare. Before the existence of any kind of recording device, music could only be heard livewhen a musician, someone who sings or plays an instrument, or a group of musicians, performed. Musicians sang and played music for both their own enjoyment and for the listeners' entertainment. The engagement of musicians in the act of creating and playing music with others fosters social circumstances that cultivate many important musical skills, which today are becoming largely unknown. Live music is also especially powerful because it is a guaranteed interactive, social experience with the audience. 

The purpose of LiveIt!LIVE is to take advantage of these unique qualities of live music as it exists in New York and to more effectively develop and promote it.

New York is amazing and rare in its variety of musical genres and the massive number of excellent musicians who can play all genres. We want to emphasize the diversity of New York and to facilitate communication between all the musical cultures, therefore fostering further advancement of New York's musical melting pot.

We can demonstrate to venues and to business and community leaders, both new and old, the value of live music, which has been proven to increase business in every circumstance.

We want to increase the value of performances by establishing minimum standards for musicians payment and taking away their possibility of begging for gigs. Live music should always be affordable and benefit investors in many ways.

We want to increase the quality of music by supporting a culture in which musicians play frequently, interact beneficially, and create music in new ways.

We intend to facilitate all of these aspects by creating a coalition of music producers, local government agencies, people in the tourist industry, the theater industry, other cultural organizations, and music creators to unify the marketing of all styles of live music under one brand - LiveIt!LIVE.

We want to unify a database for information for tourists and New Yorkers alike so they can simply go to one place and truly experience the epitome of New York live music.

We want to create a platform for musicians to communicate with each other and to promote new collaborations.

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